Whether you're a coach, consultant, creative, or service provider, the ability to clearly and confidently communicate what you offer is essential to winning new clients. But too often, service descriptions are vague, overwhelming, or overly focused on the process — not the outcomes your clients actually care about.

That’s why we created the 1 Page Offer Template,  a simple, strategic tool that helps you distil your service into a powerful one page summary that:

• Highlights the problem your service solves
• Clearly articulates the transformation or value you deliver
• Builds trust and credibility
• Motivates your ideal client to take the next step

When to Use It

Use this tool whenever you need to:

• Pitch a new service
• Launch a sales page or lead magnet
• Share your offer with potential partners or clients
• Build clarity and confidence in how you talk about what you do

It’s also perfect for testing your messaging with prospective clients before building out a full website or proposal, helping you focus on what truly matters to your audience.

Grounded in proven behavioural science principles like loss aversion, social proof, scarcity, anchoring, framing, and partial ownership, the structure is designed to not only inform, but convert.

One page service offer template

HEADLINE – Speak to their pain or desire

What to do: Create a short, bold headline that captures the core result or emotional payoff of your service. It should immediately hook your ideal customer.

         “Stop Spinning Your Wheels – Get the Support You Need to Move Forward Fast”

Behavioral insight – framing: Frame your offer as the “way out” of a problem or the gateway to a desirable outcome.

THE PROBLEM – Show you understand their struggle

What to do: Describe the common frustration or challenge your target audience experiences. Use emotional language and vivid description. Make them feel seen.

“You’ve tried to fix this on your own, but progress feels slow, inconsistent, or overwhelming...”

Behavioral insight – loss aversion: Highlight what they’re losing by staying stuck — time, money, confidence, or opportunity.

THE SOLUTION – Introduce your service

What to do: Introduce your service or offer and explain how it helps solve the problem above. Be outcome focused, not process heavy.

“That’s why I created [Service Name], designed to help you [insert result or transformation].”

Behavioral insight – anchoring: Mention the high value or cost of similar solutions (if applicable), then anchor your offer as the smarter choice.

WHAT’S INCLUDED – Make it tangible

What to do: List the core components of your service using 3–6 short, benefit oriented bullets. Focus on what they get and how each element helps.

• Personalised support tailored to your goals
• Tools and resources to accelerate your progress
• Ongoing accountability and expert insight

Behavioral insight – partial ownership: Phrase features as things they’ll own or access, helping them imagine using it already.

THE BENEFITS – Sell the outcomes

What to do: Focus on results and emotional gains — time saved, confidence built, clarity gained, money made, stress reduced, etc.

• Feel clear and confident about your next steps
• Save hours of trial and error
• Unlock measurable progress toward your goal

Behavioral insight – social proof: Add one short testimonial or proof point. This shows your offer works for people like them.

CREDIBILITY – Why you?

What to do: Share your relevant experience, approach, or track record. Keep it short and aligned with the problem you solve. Include logos or recognitions if relevant.

“I’ve helped [#] people [do X], and I bring [experience/approach] that delivers real results.”

Behavioral insight – borrowed equity: Mention trusted clients, media, partnerships, or certifications to build fast trust.

SCARCITY OR URGENCY – Why Now?

What to do: Create a real reason for them to take action now. This might be limited spots, a time sensitive bonus, or a deadline.

“Spots are limited to just [#] clients per month – secure yours today.”

Behavioral insight – scarcity: When something is limited, it feels more valuable and urgent. People fear missing out more than they value gaining.

CALL TO ACTION – Make It Clear and Easy

What to do: Give a single, clear call to action. Make it easy to act — book a call, sign up, request info, etc. Include a link or a clear way to respond.

“Click below to schedule a free intro call — no pressure, just a conversation.”

Behavioral insight – clarity & simplicity: Reduce friction. Make it obvious what to do next and how low risk it is to take the first step.